“REIMAGINE YOUR RUN” INTEGRATED SOCIAL CAMPAIGN
The Peloton Tread is a complete home fitness solution with something for everyone, so we built a content system designed to speak to as many audiences as possible.
For the summer campaign, we delivered 150+ tailored assets, OTT videos, YouTube bumpers, Instagram stories, and more, designed to speak to a wide range of interests and showcase the product’s versatility.
a rapid content system for brand new product
5 months
7 campaigns
2000+ assets
By building efficient, high-volume content systems we were able to quickly turn around campaigns with targeted assets for every stage of the marketing funnel.
Credits
Alexander Hankoff, Director and The Mill, Production
Gradwell Sears, ECD
Joey McRobert, Senior Creative
Caroline Nobels, Creative
Leah Rohner, Senior Producer
Matthew Webb, Executive Content Producer