“TEMPO” EXPERIENTIAL DIGITAL PRODUCT
how do you sell headphones you can’t hear?
Apple needed a way to educate global sales teams about new Beats products before they hit shelves. We built them a suite of apps that educate consumers and salespeople through rich visuals, audio, and interactive demos.
ROLE: Collaborated on concept creation, module design, scriptwriting, and UX writing
Built for every learning style (audio, visual, and tactile), we made advanced features feel simple through interactive design, motion, and CG. This app we nicknamed ‘Tempo’ was scaled across product lines and markets, adapting to new looks, key features, and over 20 languages.
Credits:
Matt St Gelais, ECD
Jennifer Xin, Design Director
Owen van Dijk, Principal Software Architect
Daniel Marin, 3D Artist
Benjy Deng, Motion Designer
Joey McRobert, Senior Copywriter
Giancarlo Bauzulli, Editor
Recognition:
D&AD Awards - 2020 D&AD Graphite & Wood Pencil Winner
Webby Awards - Apps, Mobile and Voice: Best Visual Design 2020
FWA Awards - Site of the Day