“GET GOLDEN HOME”
INTEGRATED SOCIAL CAMPAIGN
making the NFL talk real estate.
When NFL rookie Matthew Golden promised to buy his grandma a house on Draft Night 2025, the heartfelt gesture went viral. We ensured those headlines turned into an actual home.
a mini doc to
tell the story
From Draft day to closing day, we followed Matthew and his REMAX agent through the highs and lows of home-buying, showcasing that when a home means this much, it matters who you trust.
618M
Impressions
4.75M
Interactions
$5.7M
Ad Value
We dropped the doc on social, and the internet lit up. Instagram and TikTok ran with it. Packers fans gushed on Reddit. ESPN, SportsCenter, even Adam Schefter weighed in. Then local stations and national press picked it up, too.
And for one glorious moment, real estate became the center of the sports conversation.
a BTS series kept the conversation going
To keep fans talking, we immediately followed up with a behind-the-scenes video series guided by Matthew’s REMAX agent.
It pulled back the curtain on the home-buying process, gave NFL fans even more insider access to Matthew, and turned a few of those football fans into REMAX supporters, too.
Credits:
Jesse Dillow, ECD
Joey McRobert, ACD
Katie Burleson, ACD
Charlie Ferraye, Executive Producer
Justin Griffin, Editor
Recognition:
Clio Sport Awards - Shortlist, Branded Entertainment/Content